Six businesses.
One operating company.
DAY ONE Group sells, markets and scales a group of owner-led Australian businesses. Owners keep the majority and stay in charge. We bring the commercial team they couldn’t build on their own.
The businesses in the group
Good businesses stall for want of a commercial team, not ideas.
Founders end up funding their business part-time from a day job, or giving away half the company to whoever promises sales and marketing.
DAY ONE Group is a third option. One operating company provides the sales, marketing, finance, legal and technology support every business needs, and shares that cost across the group. The owner keeps the majority and stays in charge. DAY ONE earns its stake through the work.
The team behind it built MATE, an Australian telco, together from a standing start. DAY ONE Group puts that experience to work across six businesses.
Read our storyHow we work
Four principles run through every business in the group.
Plan before spend
The first three months are planning: a three-year plan built with each owner, an execution plan that maps it, and the group plan that delivers them all. Spend starts only against agreed plans.
One shared growth engine
A lean shared team covers sales, marketing, finance, legal and technology oversight, with automation and AI throughout. Every business uses it, so no business pays for the same work six times.
Owners stay in charge
Businesses come in largely as they are. The owner keeps the majority, and day-to-day operations and hiring are decided jointly by the owner and DAY ONE Group.
Capital discipline
DAY ONE Group is not a development fund. Major builds are funded on each business’s own economics: from revenue, fee for service, group capital or the owner’s own reserve.
Six businesses, each with its own brand
Each company keeps its own identity and its owner, with DAY ONE Group as the parent.
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Back5Club software, plus the brand partnerships that help community clubs earn more.
More on Back5 -
ToaCustom teamwear designed, sized, ordered and paid for inside the club’s own platform.
More on Toa -
Final PlaceA dignified marketplace where families find burial plots and cemeteries list them.
More on Final Place -
MyPropertyAICoordinates the six to eight professionals in a property move. Free for the consumer.
More on MyPropertyAI -
MakeThemBidPost one brief and let verified property professionals compete with sealed offers.
More on MakeThemBid -
Poppi SocialOne workspace for creators to pitch, contract, deliver, invoice and get paid.
More on Poppi Social
Each other’s first customers
The businesses were chosen to work together. A new business in the group launches into an audience the group already reaches, rather than buying every customer from scratch.
Clubs on 360Player become Toa’s first teamwear customers.
Agencies and their clients carry straight into MakeThemBid.
Back5 and MyPropertyAI put Poppi Social in front of creators and the brands that pay them.
Builds its partner network directly with cemeteries and memorial parks, backed by the shared team.
One operating system behind every business
Every signed plan becomes a live project. Systems feed each other, so the scorecard updates itself, and AI agents handle drafting, summaries, forecasts and chasing updates around the clock.
Owners log in to see their plan, what the group is doing for them this week and their scorecard. No status meetings to ask how it’s going.
Running a business that needs a commercial team?
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